Full Horizontal Wordmark
ASK
&
BE FOUND
Short Vertical Wordmark
A
&
BF
Brand Guidelines
Logo Variations
PRIMARY - Horizontal
ASK
&
BE FOUND
SECONDARY - Vertical Stacked
A
&
BF
Usage Guidelines
Horizontal Logo:
Use for headers, navigation, and wide spaces
Vertical Logo:
Use for social media profiles, favicons, and square spaces
Typography
Primary Font
Inter
Font Stack:
Inter, -apple-system, BlinkMacSystemFont, sans-serif
Weight: 800 (Extra Bold) for headings and brand elements
Color Palette
Primary White
HEX: #FFFFFF (90% opacity)
RGB: rgba(255, 255, 255, 0.9)
Usage: "A" letter, primary text
Secondary Gray
HEX: #FFFFFF (60% opacity)
RGB: rgba(255, 255, 255, 0.6)
Usage: "&" ampersand, secondary text
Royal Purple
HEX: #6B46C1
RGB: rgb(107, 70, 193)
Usage: Gradient start
Gold
HEX: #FFD700
RGB: rgb(255, 215, 0)
Usage: Gradient end, accents
Orange
HEX: #FFA500
RGB: rgb(255, 165, 0)
Usage: Secondary gradient, CTAs
Black
HEX: #000000
RGB: rgb(0, 0, 0)
Usage: Background
Gradient Treatment
Primary Brand Gradient
background: linear-gradient(135deg, #6B46C1, #FFD700);
Used for: "BF" letters, brand elements, headings
Direction: 135° (diagonal top-left to bottom-right)
Colors: Royal Purple → Gold
BF
Gradient Text Treatment
background: linear-gradient(135deg, #6B46C1, #FFD700); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text; filter: brightness(1.2);
Apply this to text elements to create gradient fill effect
Note:
filter: brightness(1.2)
enhances visibility
CTA Gradient
background: linear-gradient(135deg, #FFD700, #FFA500);
Used for: Call-to-action buttons, interactive elements
Direction: 135° (diagonal top-left to bottom-right)
Colors: Gold → Orange