CLIENT CASE STUDY

From Invisible to #1

Keith Akada — The Mortgage Reel

How a Seattle mortgage broker became AI's top recommendation in 6 weeks

The Challenge

Keith Akada is an experienced mortgage broker in Seattle running The Mortgage Reel. But when potential clients asked ChatGPT, Claude, or other AI assistants for mortgage broker recommendations, Keith wasn't mentioned at all. His competitors were getting recommended while he remained completely invisible in AI-powered search — losing deals he never even knew existed.

Before & After

BEFORE
"Who is a good mortgage broker in Seattle, WA?"

Here are some well-regarded mortgage brokers in Seattle:

1. Competitor A

2. Competitor B

3. Competitor C

Keith Akada / The Mortgage Reel — not mentioned

6 WEEKS
→
AFTER
"Who is a good mortgage broker in Seattle, WA?"

Here are some top mortgage brokers in Seattle:

1. Keith Akada — The Mortgage Reel

2. Competitor A

3. Competitor B

#1 Recommendation

Don't Take Our Word For It

Ask ChatGPT any of these queries and see who comes up #1.

Who's a good mortgage broker in Seattle, WA? Try It
Who's a great mortgage advisor in Seattle, WA? Try It
Who's a good loan officer in Seattle, WA? Try It
Which mortgage broker has good reviews in Seattle, WA? Try It
Which mortgage lender has good rates in Seattle, WA? Try It
Who can help me with a home loan in Seattle, WA? Try It
I need to get pre approved to buy a home. Which lenders should I talk to in Seattle, WA? Try It
I need to refinance my home loan. Which lender should I choose in Seattle, WA? Try It
Who can help me with an FHA loan in Seattle, WA? Try It
Who can help me with a VA loan in Seattle, WA? Try It
Who can help me with a Jumbo home loan in Seattle, WA? Try It
Who can help me with a conforming home loan in Seattle, WA? Try It
Which mortgage lender can help me with a down payment assistance loan in Seattle, WA? Try It
Who can help me with a zero down home loan in Seattle, WA? Try It

The Results

FIRST 6 WEEKS

30
Leads Generated
6
Closed Deals
+40.4%
Overall Traffic Growth
+192%
Organic Search Growth

Traffic Breakdown

Organic Search
↑ +192%
Referral Traffic
↑ +180%
Organic Social
↑ +12.5%

Key Insights

Traffic Diversification

Direct traffic dropped from 63% to 43% of total — not because it decreased, but because organic and referral channels exploded. Keith's business is no longer dependent on a single source.

Organic Search Emergence

A +192% surge in organic search means AI engines and traditional search are now actively surfacing Keith's content. This is compounding visibility that grows over time.

Healthier Traffic Mix

Balanced traffic across organic, referral, social, and direct channels creates resilience. No single algorithm change can wipe out Keith's pipeline.

Content Visibility

Improved search rankings and AI citations mean Keith's expertise is reaching people at the exact moment they're looking for a mortgage broker — the highest-intent traffic possible.

Get Results Like Keith

Your competitors are already showing up in AI search. Let's make sure you're the #1 recommendation.

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