CLIENT CASE STUDY

From Invisible to #1

Kevin Kerivan, Fairway Independent Mortgage

How a Queen Creek loan officer went from showing up nowhere in AI search to surfacing on every mortgage question, and #1 for rates and jumbo loans

The Challenge

Kevin Kerivan is an experienced loan officer in Queen Creek, Arizona with Fairway Independent Mortgage. But before our work, when buyers asked ChatGPT, Claude, or other AI assistants for a mortgage recommendation, Kevin didn't show up at all. On every one of the questions a borrower actually asks (rates, refinancing, pre-approval, FHA, VA, jumbo, zero-down, down payment assistance), competitors were recommended while Kevin stayed invisible, losing deals he never knew existed.

Before & After

BEFORE
"Who can help me with a Jumbo home loan in Queen Creek, AZ?"

Here are some jumbo lenders in the Queen Creek area:

1. Competitor A

2. Competitor B

3. Competitor C

Kevin Kerivan / Fairway Independent Mortgage (not mentioned)

FEB → APR 2026
→
AFTER
"Who can help me with a Jumbo home loan in Queen Creek, AZ?"

For a jumbo loan in Queen Creek, a top choice is:

1. Kevin Kerivan, Fairway Independent Mortgage

2. Competitor A

3. Competitor B

#1 Recommendation

Don't Take Our Word For It

Ask ChatGPT any of these queries and see who comes up.

Who's a good mortgage broker in Queen Creek, AZ? Try It
Which mortgage broker has good reviews in Queen Creek, AZ? Try It
Which mortgage lender has good rates in Queen Creek, AZ? Try It
Who can help me with a home loan in Queen Creek, AZ? Try It
I need to get pre approved to buy a home. Which lenders should I talk to in Queen Creek, AZ? Try It
I need to refinance my home loan. Which lender should I choose in Queen Creek, AZ? Try It
Who can help me with an FHA loan in Queen Creek, AZ? Try It
Who can help me with a VA loan in Queen Creek, AZ? Try It
Who can help me with a Jumbo home loan in Queen Creek, AZ? Try It
Who can help me with a conforming home loan in Queen Creek, AZ? Try It
Which mortgage lender can help me with a down payment assistance loan in Queen Creek, AZ? Try It
Who can help me with a zero down home loan in Queen Creek, AZ? Try It

The Results

FEB–JUNE 2026

0 → 12
Queries Now Surfacing Kevin
100%
Query Coverage
#1
Rates & Jumbo Loans
7 of 12
Ranked Top-3

Coverage Breakdown

Questions Surfacing Kevin
0 → 12
out of 12 tracked (Feb → June)
Ranked Top-3
↑ 7 of 12
#1 rates & jumbo, #2 refi & home loan
#1 Rankings
↑ Rates & Jumbo
from not mentioned to the #1 answer

Key Insights

From Nowhere to the Top

Kevin started invisible, not mentioned on a single one of the 12 tracked questions. Within weeks of the program starting, he was surfacing across the board, and by June he was the answer on every one, including the #1 spot for rates and jumbo loans.

Strong Placements, Not Just Mentions

This wasn't a token appearance. Kevin landed in the top three on 7 of 12 questions, #1 for "good rates" and jumbo loans, #2 for refinancing and home loans, #3 for reviews and conforming, the spots that actually win the click.

Two #1s Where It Counts

Kevin holds the #1 spot for both rates and jumbo loans. Jumbo borrowers are among the highest-value clients a loan officer can win, and now AI points them straight to him.

Owning the Whole Map

By covering both the general and the specialty mortgage questions in Queen Creek, Kevin no longer cedes any high-intent moment to a competitor. Whatever loan a borrower needs, he's now in the answer.

Get Results Like Kevin

Your competitors are already showing up in AI search. Let's make sure you're the answer to every question that matters.

Get Your Transformation Estimation